Privacy Policy

Wala Swim, LLC and its affiliates (“Wala Swim,” “we,” “us,” or “our”) collects certain customer information in an effort to enhance and personalize your shopping experience. This information allows us to communicate with our customers about our products, services and promotions. This Privacy Policy describes how Wala Swim collects, uses and shares information about you when you access and/or use the Wala Swim web site (the “Site”).

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy, and in some cases, we may provide you with additional notice (such as adding a statement to the Site or sending you an email notification). For this reason, we encourage you to review this Privacy Policy periodically and whenever you use our Site, because by accessing and/or using the Site you accept the practices described in this Privacy Policy.


Information you provide directly to us. When you log in or create an account, place an order, sign up for a newsletter or participate in Wala Swim promotions or surveys, our Site collects your relevant personal information such as your name, e-mail address, mailing address and payment information. Wala Swim will use your information collected to process and fulfill your order. Additionally, your e-mail address may be collected at various points within the Site (including when you place an order with us) so that we can send you any necessary e-mail messages related to your order, such as order and shipping confirmations. Similarly, we may also collect information you provide in contacting our customer care hotline in order to respond to any issues or questions you may have. We may use your information collected for various purposes, including: providing products and services that you request; responding to your comments, questions or requests; managing your Wala Swim account; communicating with you about products, services, offers, promotions and other information that Wala Swim determines would be of interest; and facilitating and personalizing your shopping experience to match your profile and interests.

In some cases, we may also collect information you provide about others, such as when you purchase a gift card for another person, refer another person, create and share a “wishlist” or decide to purchase and ship products to another person. We will use this information to fulfill your requests.

Information we collect automatically. When you access and/or use the Site, we collect information about your use of the Site, such as the type of browser you use, access times, pages viewed, your IP address and the referring link through which you accessed our Site. Wala Swim may also utilize analytical data, such as Site use, traffic patterns and page views, to understand user interaction and trends. In addition, we may utilize “web beacons,” “pixel tags” or other tracking technologies to help us study the actions of our users through non-personally identifiable information. This data may be aggregated with similar data collected from other users to help us improve the design of the Site, the products and services we offer, and your overall shopping experience with Wala Swim. Wala Swim may also use “cookies” and traffic patterns to collect and combine information about you when you interact with our Site or emails, including information about your browsing, navigational and purchasing behavior. We may combine this information with other information we collect about you and use it for various purposes, such as calibrating and improving the Site, tailoring our communications with you, determining whether an email has been opened and links within the email have been clicked and for other internal business purposes. Most web browsers are set to accept cookies by default. Site users have the option to accept or disable cookies at any time through their browsers. Please be aware that if you choose to disable your cookies, this could affect the availability and functionality of the Site.


Wala Swim may share your information, including your name, address, email address, payment information and any transactions you conduct on our Site or offline with us with: vendors, consultants and other service providers who need access to such information to carry out work on our behalf; in response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation; if we believe your actions are inconsistent with our Terms and/or this Privacy Policy, or to protect the rights, property and safety of us or any third party; and in connection with, or during negotiations of, any merger, sale of company assets, financing or transfer of all or a portion of our business to another company. We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

We also contract with third parties to serve advertisements on our behalf across the Internet and sometimes on the Site and to provide analytics services. These entities may use cookies, web beacons and other technologies to collect information about your use of the Site, such as your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. Wala Swim may also share your personally identifiable and/or your non-personally identifiable information, including your name, address, email address, and any transactions you conduct on our Site or offline with us. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content tailored to your interests on our Site. For more information about Internet-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit and

If for any reason you choose to access a third party website linked to our Site, you do so at your own risk. We are not held responsible for how these outside parties collect, use, protect or disclose the information you provide them.


Wala Swim does not knowingly collect any personal information from children under the age of 13. We do not sell products for purchase by children and all products we sell are for purchase by adults only.


We are based in the United States and the information we collect is governed by United States law. By accessing or using the Site or otherwise providing information to us, you consent to the processing and transfer of information in and to the United States and other countries.


We take professionally reasonable measures to help protect information about you from loss, theft, fraud, misuse and unauthorized access, disclosure, alteration and destruction.
If you have questions or suggestions regarding our Privacy Policy, please contact us.